0.34 oz | hydrating + natural sheen
my cloud balm is your everyday, twist-up balm that melts into lips for instant hydration and long-lasting comfort. this lightweight formula doubles as a daily lip mask that locks in moisture for up to 24 hours and supports the skin barrier. available in a yummy vanilla cake flavor, it leaves lips looking and feeling healthy with a natural sheen.
See product packaging for the most current ingredient list.
clean
cruelty-free
paraben-free
vegan
apply directly to lips for instant hydration and comfort. wear alone or layer under or over your favorite lip color.
100% say
it instantly hydrates dry, dehydrated lips.
100% say
it replenishes and locks in moisture.
98% say
lips look and feel healthier.
98% say
it leaves lips feeling soft, smooth, and supple.
95% say
it provides long-lasting hydration.
95% say
it doubles as an overnight lip mask.
93% say
it protects the skin barrier.
93% say
it leaves lips looking plumper with a natural sheen.
*Consumer acceptance test conducted with 50 women between 18-40 years. Product use for 1 week.
My new everyday lip balm! The formula is so buttery and soft, melts right into the lips without feeling sticky at all. The vanilla cake scent is delicious. Kept my dry winter lips moisturized for hours!
Literally feels like clouds on your lips. I have both clear and berry tint, clear is my everyday go-to and berry tint gives the prettiest natural flush. It doubles as an overnight lip mask too, wake up with plump lips!
I was skeptical because many balms dry out after 30 mins, but cloud balm actually locks in moisture all day. The shine is natural, not greasy. Packaging feels premium too.
The tint is so flattering on medium skin tones! Very hydrating, comfortable wear, definitely restocking before it sells out.
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